SEO Audit recommend by Google Webmaster
SEO Audit Structure The SEO should prioritize improvements with a structure like: 1. The issue 2. The suggested improvement 3. An estimate on the overall investment 4. Estimated positive business impact 5. Plan of how to iterate and improve on the implementation or how to experiment and fail fast should results not meet expectations Technical audit Review your site for issues related to Internal linking Crwalability URL parameters Server connectivity Response codes Search Audit Break down your search queries into categories Branded - Branded terms are those with your business or website's name like a search for Toyota is a branded term Unbranded - While the search for email is an unbranded or general keyword