SEO Audit Structure
The SEO should prioritize improvements with a structure like:
1. The issue
2. The suggested improvement
3. An estimate on the overall investment
4. Estimated positive business impact
5. Plan of how to iterate and improve on the implementation or how to experiment and fail fast should results not meet expectations
Technical audit
Review your site for issues related toInternal linking
Crwalability
URL parameters
Server connectivity
Response codes
Search Audit
Break down your search queries into categoriesBranded - Branded terms are those with your business or website's name like a search for Toyota is a branded term
Unbranded - While the search for email is an unbranded or general keyword
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