Why website colours are important?Colour is one of the most powerful tools in a website design. It can be used to attract attention, express meaning, create desire, drive conversions, and even earn a customer’s loyalty. Good colour choices take careful planning and when done correctly can influence how a visitor interprets what they see as much as layout and copy writing. We have broken down some of the fundamental basics on colour in website design to help you understand how you can use colour wisely in your business to optimize results.
Like we mentioned, colours can trigger certain feelings on sight. There is a lot behind colour psychology – you can check out the infographic on this page for some interesting unpacking of different brands and the colours they use, as well as the feelings they inspire.
So how do you find one that works for you? Now you know how important colors are for your website’s branding and experience, let’s have a look at what you should do to decide on what colors you should pick.
You first need to get a good understanding of what you’re selling/providing. If you’re trying to achieve a more premium, high-end image, then purple is your go-to, as people associate it with royalty, high quality, and intrigue.
However, if you’re looking to reach a broader audience, blue is a reassuring, gentle color that fits well for more delicate subjects, like healthcare or financials.
How to choose a colour scheme for your website ?
- You can look for Web Design Agency help you to choose a colours for your web page
- Get to know colour psychology basics
The role of colour psychology in marketing is an important one. Going over all the details would take way too long, so here are the most important basics you need to know.
Colour associations are powerful. We develop them when we’re infants, and they usually stay with us for life. These associations are instinctive and often subconscious.
Many of these associations are fairly universal. For example, everyone learns to associate green with leaves and nature and yellow with the sun.
- Acquaint yourself with colour theory
In a nutshell, colour theory is the science of how colour works. The longer version isn't as easy to explain—there are entire college courses for it! But there are a few simple concepts that you can pick up to enrich your understanding of color for your website design.
First, you need to understand primary, secondary, and tertiary colors.
Primary colors are colors that cannot be made by mixing any other two colors. There are three primary colors: red, yellow, and blue.
Secondary colors are created by mixing two secondary colors. For instance, when you mix blue and yellow (two primary colors), you get green (a secondary color).Tertiary colors are created by mixing a primary color and a secondary color that are next to each other on the color wheel. These create compound colors; for example, mixing blue (primary) and violet (secondary) creates blue-violet (tertiary)
- Think about mixing color combinations
Your goal is to select a color scheme for your website design. What does that mean? Well, you’re looking for a good combination of colors. Depending on how many colors you end up working with, your color scheme might involve multiple color combinations.
When thinking about color combinations for your website, understanding these color nuances is critical. You need to know why certain colors work together and how you can modify colors to better suit your scheme.
Color theory is great at telling us what colors work well together. So when it comes to selecting the colors for your palette, there are a few more advanced aspects of color theory that can help you decide which colors will be best for you.
Earlier, I mentioned how colors are combined to create new colors, but we also need to look at how to combine different colors.
- Keep it simple
This might seem like it could get complicated, but it shouldn't. Instead, when choosing your color scheme, think about simplicity. A really complicated, busy color scheme often confuses the eye.
Keeping things simple has two big benefits.
Perhaps the biggest benefit is that simplicity can effortlessly tie together a color scheme. If you have just a few colors at work, everything will look unified. (Well, at least if you’ve used one of the color combinations mentioned above.)
Another benefit is that viewers don’t have to work hard to process what’s going on. That’s one of the hallmarks of a great website. If you go overboard on the color, your users will be more confused.
- Contrast your colors
Next, think about contrast. It’s one of the most important elements of good design you can use when creating your website color scheme.
That’s because contrast creates impact. Specifically, contrast can draw attention to certain parts of the page.
- Integrate your branding
Finally, consider how your branding will play into your color scheme. Chances are your brand already has certain colors associated with it. If that’s the case, you can use your existing color palette to help create your website color scheme.
However, you may need to tweak your brand colors. If one of the colors you’ve chosen has a negative meaning, you might want to choose a different color.
That’s the key here—think about the color associations that people have with the colors you’ve chosen. Are these associations consistent with the values that you’ve built your brand on?