From 1 October 2022, user will no longer be able to host any new or scheduled live shopping events on Facebook. Users will still be able to use Facebook Live to broadcast live events, but won't be able to create product playlists or tag products in your Facebook Live videos.
As consumers' viewing behaviours are shifting to short-form video, Meta Facebook are shifting our focus to Reels on Facebook and Instagram, Meta's short-form video product.
Meta Facebook encourage user to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. They can also tag products in Reels on Instagram to enable deeper discovery and consideration.
If user have a shop with checkout and want to host live shopping events on Instagram, they can set up live shopping on Instagram.
If Facebook use want to preserve a previously live video, can download your video on your Page or in Creator Studio.
This announcement will affect who relies on Facebook Live shopping for business.